SPECTRUM Physical Therapy serves patients in Charlottesville and Central Virginia at seven different outpatient clinics. Since 1989, Spectrum therapists have built a reputation as leaders in patient care in physical serving generations of local patients. However, their website was not receiving consistent updates, did not accurately reflect their brand, and was snarled with outdated software plugins.
In addition, Two Moons Consulting reviewed their marketing efforts in multiple publications directed by individual clinics, patient access to forms, appointment requests, and feedback, as well as where each clinic was appearing on social media platforms.
After the website re-design was complete, Two Moons updated all Google and Yelp locations with accurate hours, photos, and street addresses for each clinic. We also created a consistent branding appearance across all publications advertising specific clinics or the company as a whole.
We continue to work with clinic directors and corporate to improve marketing efforts, image, and promoting the SPECTRUM brand.
Client: SPECTRUM Physical Therapy
Date: October 2015- Ongoing
Skills: Web Design, Social Media integration, and updates, SEO, Marketing Consulting, Physician coordination, Advertising Design & Purchasing